Affiliate Marketing is a pay for performance marketing practice in which a business rewards one or more website owners for the transactions that are carried out as a result of the websites' effort. According to industry experts, the JetLite Affiliate Programme is a significant step forward for e-commerce in the country. While the Jet Airways partnership was the first affiliate programme for any airline in India, the JetLite programme is the first of its kind for a low-cost carrier in the country